After a four-year hiatus, Kanye Westreturns to Forbes’ Celebrity 100 list and secures the No. 3 spot—surpassed only by his sister-in-law Kylie Jenner (No. 2) and Taylor Swift, who tops this year’s list. The annual Celebrity 100 ranks the world’s highest-paid celebrities in music, sports and entertainment, from Hollywood to Bollywood. Nearly a third of the celebrities on this year’s list are from outside the U.S. This year’s Celebrity 100 includes six actors from the Marvel Universe, thanks to the success of Avengers: Endgame. While these stars can command millions upfront, the real money came in back-end points, as each got a piece of the film’s estimated $700 million profit. The listees are Chris Hemsworth, Robert Downey Jr., Chris Evans,Scarlett Johansson, Bradley Cooper and Paul Rudd.
In the cover story, “Kanye’s Second Coming,” West opens up to Zack O’Malley Greenburg about his billion-dollar Yeezy sneaker empire, which promises to be the best bet in a generation to topple Air Jordan. In his first big interview about the business of Yeezy, Kanye talks about his design obsession, which dates back as far as his passion for music. His fame from his music career gave him the chance to return to his first love: sneakers. Perhaps most impressively, West still owns 100% of Yeezy, which explains how he became a centimillionaire much earlier in his life than Jordan.
The world’s 100 highest-paid celebrities pulled in $6.3 billion pretax over the past 12 months. The cost of admission to the Celebrity 100 is a record $37.5 million, up 7% from a year ago. There are 16 newcomers to this year’s list, most of them of athletes, thanks to record-breaking contract deals that have been signed this year.
(Excerpt) Read more in: Forbes