What is a hyperlink but an provide of assistance for a particular web site. Links are votes online. Google the largest search engine utilizes these hyperlinks to figure out how well-liked a webpage is. They give this location the term PageRank. PageRank is 1 of many factors that Google use to determine, web page rankings for a particular search term. These outcomes for a specific search phrase is shown in the search engine outcomes pages, or SERP for short. To get much better SERPs rankings, online marketers have been concerned with what is called Search engine optimization, or search engine optimization. Seo consists of two components.