One of the most popular commercials in the U.K. features Snoop Dogg rapping about various fast food items for online delivery service Just Eat.
The 60-second ad finds the West Coast legend name-dropping chicken wings, burgers, pickles, wonton, noodles, tacos, fried rice, chocolate fondue and seafood, and he’s reportedly made millions of dollars from it. According to The Sun in May, Snoop had made £5.3 million from the commercial, which converts to just over $7 million.
“It’s easy money and the adverts have proved a hit with audiences,” a music insider said. “Snoop is a legendary character so the negotiation took time and plenty of cash. But having him on board has not only driven sales, it’s given the brand a massive boost. People have been going mad for it on social media, it’s easily Just Eat’s most successful advert … The deal has been a massive success for all involved — Snoop’s laughing all the way to the bank.”